Tag Archives: Moment

Coca-Cola’s Moment of Panic

In an effort to revive consumer interest in its flagging Diet Coke product line, Coca-Cola launched four new “exotic” flavors in January 2018,1 in slimmer, redesigned cans. After reportedly testing more than 30 flavor combinations and talking with 10,000 people over a two-year period, Coke introduced Feisty Cherry, Ginger Lime, Twisted Mango and Zesty Blood… Read More »