Tag Archives: Medical

Cybersecurity coalition calls for integrating medical device, health IT security initiatives

While securing medical devices is often approached differently than infosec and protecting more traditional IT, the Healthcare and Public Health Sector Coordinating Council (HSCC) said the time has come to tackle both together. WHY IT MATTERS Security can be difficult to integrate into existing processes, the JSP said. Reasons for this vary, including organizations not… Read More »

3M Body Worn Medical Adhesives at CES 2019

January 11th, 2019 Editors Materials, Medicine Adhesives are constantly used on patients in hospitals and now with wearables that attach directly to the body there’s greater need for new products that expand capabilities. Wearables require extended usage and adhesives that can last for days on the body have to stay on through sweat, being pulled… Read More »

Medical marketing spend is inching toward $30B, and DTC's share is growing

It’s no surprise that medical marketing spending has skyrocketed in the past 20 years. And while marketing to physicians continues to consume the lion’s share of the almost $ 30 billion spent overall, direct-to-consumer marketing is catching up. Medical marketers spent $ 29.9 billion to get their messages in front of healthcare providers and consumers… Read More »