Tag Archives: Marketing

Family behind Purdue Pharma pushed opioid marketing, Massachusetts says

BOSTON (Reuters) – Members of the wealthy Sackler family behind Purdue Pharma LP pushed it to boost sales of OxyContin and other opioids even as questions emerged about the extent its painkillers were being abused, Massachusetts’ attorney general alleged on Tuesday. FILE PHOTO: Bottles of prescription painkiller OxyContin made by Purdue Pharma LP sit on… Read More »

Medical marketing spend is inching toward $30B, and DTC's share is growing

It’s no surprise that medical marketing spending has skyrocketed in the past 20 years. And while marketing to physicians continues to consume the lion’s share of the almost $ 30 billion spent overall, direct-to-consumer marketing is catching up. Medical marketers spent $ 29.9 billion to get their messages in front of healthcare providers and consumers… Read More »